Los Angeles, CA—The Urgent Company, the consumer brands subsidiary of animal-free dairy protein pioneer Perfect Day, on Monday announced the acquisition of Coolhaus, which it describes as the leading women-owned ice cream brand in the grocery store, and a pioneer in dessert innovation and novelties.

Since 2009, Coolhaus has disrupted frozen dairy with innovative novelties, bringing its social mission to the forefront of its products, according to The Urgent Company. The company’s products include Sammies (sandwiches), cones and pints, and it makes both dairy and dairy-free products. Coolhaus products are now sold in more than 6,000 stores nationwide.

The Urgent Company and Coolhaus teams plan to transition Coolhaus traditional dairy products to use Perfect Day animal-free dairy in the months ahead.

As part of the acquisition, the Coolhaus team will join The Urgent Company. Natasha Case, founder of Coolhaus, will become The Urgent Company’s new president of brand experience, and Ryan Bennett will join as senior vice president of operations and integration.

The Urgent Company acquired Coolhaus from Sunrise Strategic Partners, a Boulder, CO-based accelerator of emerging brands, and other shareholders.

Coolhaus joins The Urgent Company’s family of brands, including Brave Robot, Modern Kitchen, and California Performance Co., in a move that expands its product portfolio, the company said.

For more information, visit www.theurgentcompany.com.