ADDYs awarded to several advertising companies
Shreveport-Bossier City’s best in advertising were honored Feb. 21 at Harrah’s Louisiana Downs at the 53rd annual ADDY Awards Gala.
The annual dinner and awards presentation was attended by over 240 members representing segments of the Shreveport-Bossier City area advertising industry.
Of the 176 entries received, 17 gold ADDY Awards and 22 silver ADDY Awards were presented. Entries were judged by a four-judge panel for their creativity, originality and strategy. Best of CMYK (print projects) went to Gorilla Design Studio for their United Way of Northwest Louisiana – Annual Report. Best of RGB (digital and broadcast) was won by newcomers to the competition, On Hold Company, with their selfpromotional commercial titled “Zombie Attack – 911 Call”. Gorilla Design Studio also took the overall Best of Show honors for its poster design for BREW for Red River Revel.
The Forum was also awarded two ADDYs. The “Hungry for Culture” layout in the July 9 issue by Brittany White won a silver award and the Mudbug Madness “Claws” cover by Danny Schlag won a bronze award.
Gold ADDY winners:
• CRM Studios, The Strand Theatre – Renovations, The Strand Theatre
• Best of CMYK, Gorilla Design Studio, United Way of Northwest Louisiana –Annual Report, United Way of Northwest Louisiana
• Gremillion & Pou Integrated Marketing, Beer Style Guide Book, Brookshire Grocery Company
• Special Judges Award – Dreamy Print Project , BlueJay Creative, 4 Year Booklet, ClearView Church
• Gremillion & Pou Integrated Marketing, November 2014 Celebrate Cooking: Pie Perfection, Brookshire Grocery Company
• Best of Show, Gorilla Design Studio, Shreveport Brew – Poster, Red River Revel
• Gorilla Design Studio, Shreveport Brew – Special Event Materials, Red River Revel
• Gremillion & Pou Integrated Marketing, In Tune With Spring FRESH Ad, Brookshire Grocery Company
• Moviesauce, Sparks, Twin Engine Labs
• Best of RGB , On Hold Company, Zombie Attack – 911 Call, On Hold Company
• Gorilla Design Studio, The Arc Stories –Video, The Arc Caddo-Bossier Foundation
• Special Judges Award – Compelling Video, Gremillion & Pou Integrated Marketing, Brookshire’s Brand Video Campaign, Brookshire Grocery Company
• Moviesauce, The Seats Are Alive!, Robinson Film Center
• CRM Studios, Evening For Heroes – The Trent Wierick Story, Biomedical Research Foundation.
As last year’s overall Best of Show winners (for 2014), Gremillion & Pou Integrated Marketing played an integral part in the planning and preparations for this year’s ADDYs. Their team developed the comic book theme for the ceremony. Beginning with a poster design competition amongst the G&P creative team, the ideas and collateral grew from there.
Danielle Richard, president of the American Advertising Federation of Shreveport-Bossier for 2015, said the student competition provided an opportunity students to meet with local prospective agencies.
“A lot of agencies really enjoy the chance to see some student work and get the chance to talk to them about internships or entry level positions. It can be a neat recruiting and networking event at the ceremony itself when everybody is all in one place. It’s a really good line to put on your resume as well. Being able to put that you won an ADDY Award at a local competition adds some credibility to what you’ve been doing,” Richard said.
In addition to the awards handed out, there was also a surprise proposal. Nathan Pizar, of G&P, proposed to Sarah Brabbs after the ceremony, right before The Good News Band took the stage to entertain the crowd.
