If technology is the new frontier, then Suzan Sugar is the captain of one of the most cutting edge ships around. Sugar is CEO and Director of Mobile Marketing for Sugar Free Apps, and she immediately set sail with this new technology when she saw the potential.

“I had been in Instructional technology through education for years… I knew that Mobile Apps were new and upcoming, and my instinct told me that they would eventually take over the world. Now, I’m watching it happen every day! In time, every business and organization will have an App - the potential is limitless.” she says.

Sugar Free Apps provides a technology that many business owners aren’t completely familiar with, but Sugar is working to change the perception around Mobile Apps and services. Sugar develops Native Mobile Apps as well as other mobile solutions for her customers. Businesses and organizations can send push notifications (mobile texts) to all of their customers instantly to inform them about upcoming events, sales, specials, new products or services, and mobile coupons...it just goes on and on. You can actually bring more people into your business than ever before because everyone is on a Smartphone or mobile device.” Sugar said. The stats back her up: Smartphones and tablets are outselling computers by over 3 times and this figure is rising.

Sugar explained that of Smartphone and mobile users, 94% of them have the device at arm’s reach 24/7. Most internet searches and shopping are done via mobile devices as well. “If everyone is on their phone and you own a business, why would you not market your business to everyone? The key is promoting your App to get tons of downloads, and Sugar helps by joining her customers in their advertising efforts at no cost to them. SFA’s services aren’t just for businesses wanting to market to customers, they also provide Apps for companies to communicate within their organization as well. “They can connect and communicate (internally) with their personnel. It reduces time, paperwork, phone calls, and even emails. Email only has a 4% read rate. Push notifications have a 97% read rate. When there’s something you want to tell many people at once - rather than trying to call or email them, you can send them a push notification and let them know instantly. The second you push the button is the second they get the message.

And they actually read it within 3 minutes and respond within a day,” Sugar explained.

When she’s not busy with her work, Sugar enjoys spending time with her two young daughters, whom she hopes will someday carry on her technology tradition. She also offers a yearly pro bono app for a charity, and this year they will be providing services to the Inner City Entrepreneur Institute’s BizCamp, a business camp for inner city teens from James Elrod and Representative Roy Burrell.

Sugar Free Apps has the best pricing on Mobile Apps and is one of the only Mobile App companies in the Shreveport-Bossier City area. “We do our best to make the Apps affordable for all businesses, to ensure that any company who wants an App can get one,” Sugar says. “We also train our clients to make changes to their App instantaneously in our user friendly platform, although we are always here to help our clients when needed.”

Sugar truly loves what she does, and is able to combine the technology with her education background. “I love marketing and meeting new clients; once we get in to educate the customer and show them in detail what an App can do to increase sales and brand their business - many get on board,” she says. I love sharing this awesome new technology and challenge local business and organization leaders to check it out for themselves!”