Conventional dairy ads saw an increase of 2 percent this week. The most advertised item was ice cream in 48- to 64-ounce containers. These ads grew by just 4 percent, while the average price dropped by $0.16 down to $2.92. The largest increase in conventional ads were Greek yogurt in 32-ounce containers, increasing by 207 percent. The average price fell by $0.02 to $4.44.

The number of conventional cheese ads fell by 7 percent this week. The largest increase in conventional cheese ads occurred with 1-pound blocks. Ads grew by 87 percent, with the average price slicing off $0.66, settling at $4.12. The most advertised cheese item was conventional 8-ounce shred cheese, despite a 1 percent decrease in ad numbers.

Conventional yogurt ads increased by 2 percent, while the average price increased by $0.59 to $1.74. A large increase in ads for both conventional and Greek yogurt in 32-ounce containers was counteracted by decreases in ads for 4- to 6-ounce containers. The number of conventional milk ads decreased by 65 percent, while organic milk ads fell by 3 percent.