Darien, CT—Old Amsterdam Cheese, a market leader in branded Aged Gouda in the Netherlands, has named Norseland Inc. as its distribution partner in Canada.

Norseland is a wholly owned subsidiary of TINE SA, a Norwegian dairy cooperative. Norseland is best known for producing and importing Jarlsberg cheese, but its family of brands includes a number of other specialty cheese brands as well.

“We at Old Amsterdam are delighted to expand our distribution of Old Amsterdam into Canada by partnering with Norseland Inc.,” said Rob van Mourik, commercial manager export for

Old Amsterdam in North America. “Old Amsterdam has enjoyed great success working with Norseland Inc. in the US and expects the same success amongst the trade in Canada.”

Old Amsterdam is a brand of the Westland Cheese Company, which originated in 1936 and is in Huizen (Holland).

Westland is 100 percent familyowned, and led by Henny Westland, with its third-generation management currently handling the business.

Old Amsterdam Cheese is Westland’s flagship brand. The company’s products are currently exported to more than 65 countries around the world, the company announced.

Old Amsterdam’s cheeses have won numerous cheese contest awards over the years.

“We at Norseland Canada are excited to extend the relationship with Old Amsterdam into the Canadian market,” said Christoph Preusser, brand manager-Canada, Norseland Inc. “We are thrilled to represent the premium Aged Gouda brand and bring it to our local retailers.”

The current product line includes Old Amsterdam Classic, which is described as the number one Aged Gouda in Holland, and Old Amsterdam Goat Gouda.

For trade inquiries in Canada, contact Christoph Preusser, branch manager-Canada, Norseland, at [email protected].