JPAC initiative looks to boost economy, Janesville quality of life
JANESVILLE
The instructor asked the 5- to 8-year-olds to express their interests— whether they be singing, dancing, music or acting—on the first day of their Creative Kids Classes in March at the Janesville Performing Arts Center.
She then let them choose how to stage a performance of an authentic African myth as they worked individually and in groups.
By using their minds, bodies and voices to create and perform their story for family and friends, “they are learning creative problem-solving skills, making creative decisions and succeeding at them,” instructor Mindy Curtis said.
Elizabeth Horvath, JPAC’s executive director, agreed.
“Whether your child is interested in theater, music or art, it’s about opening your brain up and learning how to be creative.”
The idea is that the classes will help spark the children’s creativity so they become involved in activities such as band, choir or orchestra when they go back to school and encourage others to join. Horvath hopes their creative arts interests don’t stop there.
By the time the students reach high school, they might consider creative industry professions because they were exposed to creative thinking early in life. In college, they may be more inclined to take creative classes and get internships at nonprofit arts organizations, Horvath said.
“Ideally, they would come back to Janesville and contribute to the community where they got that creative start,” she said.
A graduate, for example, could come back and open a fine arts gallery downtown and later contribute to a scholarship fund that would allow a child to attend arts-related classes like she did as a child, Horvath said.
“The possibilities are endless,” she said.
“It’s not just about music, theater or fine arts. It’s about coming together as a community and realizing there are other ways to build up our community than through traditional job creation of factories. There are other resources to make our town an attractive place to live,” Horvath said.
That’s why JPAC is launching a creative economy initiative for Janesville.
It is an engine of growth and community vitality where together artists, cultural nonprofits and creative businesses produce and distribute cultural goods and services that generate jobs, revenue and quality of life.
“It is one of the only economic drivers that is not replaceable by technology and has the potential to grow towns similar in size to Janesville,” Horvath said.
The local initiative will focus on:
- Experiential, interactive opportunities for youth that will engage parents, grandparents and community members.
- Partnerships with community organizations to create economic-driven events.
- Workshops for adults and seniors.
Irish
Fest, a citywide collaboration celebrating the city’s Irish heritage
and culture, generated more than $350,000 over one weekend in October.
Local Talent Month, a full month of events staged earlier this year and
focused on appreciating creative community members, is another example
of the initiative’s potential.
Creative
kids classes started in March. JPAC’s Family Fun Festival is April 12. A
three-week creative kids camp is set for July, and a PTA Reflections
Program with the Janesville School District will start with the 2014-15
school year. Those programs and more, including some expressly for
senior citizens, are projected for 2015 and 2016 as the initiative
grows.
Bringing the
community together in such creative outlets produces economic
development through travel and patronage at restaurants and hotels,
Horvath said.
The
creative economy movement is an international trend that’s been growing
for about a decade, said Maggie Kuhn Jacobus, Creative Alliance
Milwaukee’s executive director.
“Although
there is no finite definition of what industries make up a creative
sector, it is agreed it is more than the general arts and cultural
institutions,” she said, citing architecture and interior design as
other examples.
Creative
industries make significant contributions to the economy in terms of
work force, development, education and funding opportunities, Kuhn
Jacobus said.
“Creative
industries will create jobs and businesses, enhance competitiveness of
other businesses, be an important asset to attract and retain talent and
increase the vitality and quality of life throughout the region,” she
said.
Their economic
impact in Southeast Wisconsin includes more than 66,000 workers, 4,000
companies and organizations and more than $2.1 billion in annual wages,
Kuhn Jacobus said.
“So when you start to measure and look at creative industries, it’s a significant contribution to the economy.
“This
is a game-changer because the challenge the arts have faced nationwide
is that the arts and culture are an add-on that can be cut when the
economy is tight, but it’s not a frill. It is the foundation upon which
all industry is built and from which innovation comes,” Kuhn Jacobus
said.
Whether at a
manufacturing company or an ad agency, the ability for a workforce to be
creative thinkers and problem solvers is critical, and those skills
come from education, typically through the arts, she said.
Kerry Swanson, incoming JPAC board president, agreed.
“Creative minds can lead to innovative answers for the opportunities and challenges that we may encounter in the future.”
JPAC PROGRAMMING
- School
Time Inspire Series, April 8—This school-time matinee series consists
of three to four performances each school year associated with different
grade levels. During the 2013-14 season, the program will present four
school-time matinees with Rockasaurus Rex to students in pre-K through
high school.
- Family Arts Day, April 12—JPAC will host a free
family arts day with arts opportunities geared to kids and families to
celebrate and kick off the educational outreach programming. Activities
will include JPAC tours, face painting, mini performing arts shows, plus
arts and crafts stations.
- Summer Arts Camp, July—This
three-week camp for youth will include morning classes in theater, music
and visual arts, while afternoon theater production workshops will
culminate in a fully staged production presented on the JPAC theater
stage for parents and the community.
- PTA Reflections Partnership
with the Janesville School District, September—This PTA program
provides opportunities for all students to explore and be involved in
the arts by encouraging them to create and submit works of art based on a
specified theme in the categories of dance choreography, film
production, literature, music composition, photography and visual arts.
Entries are judged and may be recognized at school, state and national
levels.More information can be found at
ww.pta.org/programs/ArtsinEducation.cfm.
- Act Three Arts Program
for Senior Citizens, September—This artistic outreach program will
partner with the Janesville Senior Center and retirement communities in
Janesville. It is designed to offer senior citizens direct interaction
with an education in theater, visual arts, music and creative writing.
The program will be structured into four classes that will meet for 90
minutes a week for six weeks, with each session focusing on a different
artistic genre.
- Continuing Adult Arts Education, Fall—Two
workshops per year focusing on theatrical directing, auditioning for the
theater, nonprofit grant writing, dance choreography, music composition
or figure drawing to photography. JPAC will seek input and feedback
from local artists when selecting and planning these workshops.