
Every kid has a wish list – but how do you decide what
should actually be under the tree this year?
While it might ring true
that everyone feels like a kid at Christmastime, nothing beats the
excitement of actually being a kid at Christmas. Few annual traditions
are more anticipated and toiled over than the creation of a child’s
holiday wish list. For parents, however, few things are more stressful
than trying to balance buying a kid what he or she really, really wants
with buying the best, longest-lasting toys.
Today,
with more toys than ever from which to choose, how should one go about
selecting the right gift for the kids on your list?
“The
number one most important thing to consider before buying a toy is age
appropriateness,” says Marissa DiBartolo, senior editor, The Toy Insider. “Always
check the packaging and see what the suggested age range is for a toy.
The manufacturers’ suggested age ranges exist for lots of good reasons,
including safety.
Experts agree that toy quality and durability also are important considerations when determining what to buy.
“There
are landfill toys and there are legacy toys,” says Richard Gottlieb,
Global Toy Experts, a world-renowned consultancy and resource for toy
industry insight and information. “Landfill toys tend to be relatively
inexpensive, based upon some character or brand a child currently loves,
and end up thrown away within a couple of months.”
Gottlieb
describes legacy toys as those that are durable – typically made from
wood, metal or heavy plastic – that can grow with the child, involve
some form of mastery and can withstand being passed down to other
children. “Because legacy toys are more expensive they need to be seen
as an investment,” he says.
Premier
legacy toys, according to Gottlieb, are Lego sets, Tonka trucks,
Meccano robots, American Girl dolls and even bears from Build-A-Bear.
DiBartolo
also believes it’s important to consider play value before buying. “Ask
yourself: Does the toy allow for lots of imaginative play? Can kids
play together with this toy? Will kids use it more than once? Will it
last for a few years, or will they outgrow it quickly?” And while
learning toys aren’t always the most popular with kids – at least until
they get their hands on them and realize how fun they can be – DiBartolo
says parents and grandparents should consider how any new toy could
help a child develop.
“Will
it help develop their fine motor skills? Will it aid in enhancing
socialemotional growth? All kids learn through play, but make sure you
are choosing toys that will help kids grow in ways that are right for
them,” DiBartolo says.
Above all, parents should purchase toys that match up with their child’s interests. Part of the joy of Christmas
morning is getting exactly what you want, and although he stresses the
importance of durable toys, Gottlieb agrees that there’s no harm in
getting your child a quality branded toy if it’s what he or she wants.
“Buying a toy featuring a beloved character is fine, but make sure that there is play value,” he says.
For
grandparents, Gottlieb encourages them to forgo a child’s wish list, at
least for one gift, to teach the child about something that’s important
to them.
“Grandparents
should buy a child a gift that reflects the grandparents’ passion. For
an example, if a grandfather was an Air Force pilot, he may want to buy a
model plane or a book on planes. The best that will happen is that the
grandparent will create an enthusiasm in the grandchild that they can
share. The worst is that the child will get a sense of who their
grandparent is, which will pay dividends in later years.”
The
most popular toy trends for 2016 are toys that teach kids how to code,
small collectibles, small technology toys and, as has been the case in
the past several years, nostalgia toys remain trendy with both parents
and kids alike.
“Nostalgic
toys are very popular because they allow for a truly unique
parent-child interaction unlike any other,” DiBartolo says. “In a world
where technology is constantly evolving, parents have a strong desire to
return to simpler times, and share their childhood experiences with
their children. Nostalgic toys and brands encourage families to unplug
from their devices and spend some quality time together.
According
to DiBartolo, some of the most popular nostalgic toys this year include
Spirograph Shapes, Lincoln Logs 100 th Anniversary Tin, Strawberry
Shortcake Rag Dolls (from The Bridge Direct) and Nintendo’s Super NES
Classic Mini.