Cruz Reader $199.99 Readers can view the story just about however they’d like on the Cruz Reader’s full-color 7-inch touch screen. With just a rotation of the device, content switches from portrait to landscape orientation. The e-reader features a web browser and Wi-Fi and also can be docked to function as a digital picture frame.

BeBook Neo $249.99 BeBook Neo users select books from third-party eBook stores and can decide for themselves from which retailer they’d like to purchase a book. Google or Wikipedia can be accessed through Neo’s Wi-Fi connection, and its freescale processor allows fast browsing. Readers also can sketch and mark up texts thanks to the eReader’s WACOM touch panel technology.

Alex eReader $399 Readers also can access titles from various eBook vendors via the Alex eReader. This device ups content interactivity by enabling readers to explore hyperlinks embedded in the eBooks. Alex’s browser brings readers the entire web in true color on its 3.5-inch touch screen while the 6-inch screen above displays the eBook content.