(318) 865-3558 4801 Line Ave #7, Pierremont Mall www.toyfairstore.com

For many adults, their most thrilling childhood memories center around visits to a toy store, finding the perfect toy, and the fun that ensued. For many Shreveport-Bossier residents, memories of these magical excursions might well include Toy Fair.

Founded in 1951 by Joy Goldberg Baskind, Toy Fair has delighted children and adults alike for over 63 years. Passed down from Joy to son Bobby and daughter Barbara, the store thrived under Barbara’s operation. Beginning in 2010, Toy Fair came into its third generation of ownership when Bobby Baskind’s daughter, Julie Baskind Bryan took over part ownership with her father and accepted the position of president.

Bryan’s favorite part of her ownership at Toy Fair is the mission, “There is nothing more rewarding than putting a smile on a child’s face, and at Toy Fair we get to do that every day.”

The store holds an impressive reputation for quality in all aspects – service and products. The one-stop shop is a go-to spot for high-end children’s clothing and shoes, and they offer toys for all age ranges and interests. Toy Fair also offers baby and birthday registries, so kids and parents can pick out exactly what they want for any special occasion.

This family business is a staple of the Shreveport-Bossier community, and under Julie Baskind Bryan’s leadership, it will hold its place in the hearts of children and adults for generations to come.