
Meats are grilled for diners at the table.At Jinjee, a Korean barbecue restaurant that opened in Allston in late April, sizzling meats and juicy skewered vegetables are status quo.
Dean Kwak, who owns the restaurant with Mark Kim and Henry Kim, says the group is creating the kind of authentic, dynamic Korean restaurants he hasn’t been able to find in Boston. And they seem to be succeeding. Celebrities like singer Kehlani and K-Pop star RM of the BTS group have visited Jinjee just in the last couple months.
The team also owns popular breakfast spot Cafe Weekend, Korean small-plates restaurant Sanbada and the nighttime bar transformation of Sanbada, a Korean bar called Bombbada.
“This is real Korean food, real Korean barbecue,” said Kwak. “I want to make a place that you can bring people to then treat them, a little fancy and very authentically Korean.”
Korean barbecue is known for its interactive nature, where diners or restaurant employees prepare food on tabletop grills right at the dining table. At Jinjee, employees grill for you what Kwak describes as a higher-end experience where students might take their parents for an impressive meal.
Diners choose from three “meat sets,” with options like Japanese A5 wagyu and American heritage duroc pork. While employees grill those meats, diners can enjoy accompaniments like spicy gochujang noodles and rice with beef tartare and vegetables.
Value is an important element of the experience as well.
At Sanbada diners get unlimited banchan, traditional accompaniments to larger dishes like kimchi, seasoned eggs, potato pancakes and more. At Jinjee prices are meant to be accessible even though the experience is higher end.
“My principle is when people come to the restaurant, they have to be full when they walk out,” said Kwak. “We can do it fancy restaurant style but give a lot to the customer and still make money.”
Allston is a student-driven neighborhood and Kwak says sales drop 30-40% during the summer when the school population disappears. Even still, Jinjee has remained popular.
For Kwak, the youthful neighborhood is a nostalgic reminder of his own time in school, first at Bunker Hill Community College and then at Northeastern University. He lived in Allston during that time and appreciated the inexpensive but high-quality food options. Now he’s contributing to that dynamic dining scene.
“Korean culture is getting popular in movies and music,” said Kwak. “Korean food has a lot of care in it, and people can feel it and see it when they eat with us.”
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Follow Jinjee on Instagram: @jinjee.allston