Many small businesses don’t have permanent locations and, instead, rely on events such as holiday markets to sell their goods. Here’s how to get the most out of visiting these events.

Come prepared

Many holiday markets are outdoors rain or shine, so dress appropriately for the weather. In colder climates, layer up with hats, scarves and gloves. Wear closed-toe shoes, especially if the market is in a field or other non-paved area. Bring a tote bag for your purchases or for carrying layers as the day warms up.

Check the website

If the market has a website or a social media page, check for any restrictions such as pets or outside food or drinks. You may want to bring cash in smaller denominations as some vendors may not accept cards or digital payments such as Venmo. Also note any instructions for parking and the hours the market opens and closes.

Look for unique items

Take the opportunity at these markets to snag some local specialty foods or handmade crafts. If you see something, go ahead and purchase it as some of these goods are one-of-a-kind or may sell out quickly. Ask the people working booths if negotiations are acceptable before trying to talk them into any kind of deal. Don’t be afraid to ask the owners about how their items are made.

Make a day of It

Plan a day of fun for the whole family.

Many markets have food vendors and music events as well as kids’ activities such as games or face painting. Be patient navigating festive crowds and traffic and obey event managers’ instructions. Try to keep up the good cheer as some booths and vendors may have long lines.

Some markets to visit

If you’re traveling this holiday season, here are a few markets to consider visiting:

- Carmel Christkindlmarkt, Carmel, Indiana. A traditional German market with ice skating, music and demonstrations.

- The Great Dickens Christmas Fair, San Francisco. Four acres of California becomes Victorian London with people dressed in traditional regalia.

- Savannah Christmas Market, Savannah, Georgia. This market is in a former power plant that is now an entertainment venue.

- Texas Christkindl Market, Arlington, Texas. Another traditional German festival that offers crafts and festive entertainment.

- Christmas in Natchez, Natchez, Mississippi. This market highlights the historic architecture of Natchez, Mississippi.

- The Holiday Market at Dupont Circle, Washington, DC. This market features small artisan and boutique brands.


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